A Closer Look at the Louis Vuitton FW19 Menswear show in Paris. The LV collection was designed by Virgil Abloh. The glow-up/light-up keepall was one of the highlights from the event.

WWD – Virgil Abloh has blown open the luxury sphere for a diverse audience like no other designer before him. In a nod to his streetwear roots, he had graffiti artist Futura spray-paint the set during the show, which also featured rappers such as Octavian and Sheck Wes on the runway, and a live soundtrack by Dev Hynes.

“Copier c’est voler” (“Copying is theft”) read the tag on one wall — a message no doubt addressed at those who accuse Abloh of merely copying other designers’ ideas. Another was hidden in the show notes under the heading “Irony,” which he defined as: “The presence of Virgil Abloh at Louis Vuitton.”

Abloh is acutely aware that his young followers can’t afford the clothes he designs for Vuitton. What he’s offering, rather, is an example to follow.

“It’s important to be creative. Instagram is free. I prefer that my tenure at a house opens the lightbulb. It’s not about owning the thing. For me, I couldn’t afford it either — I aspired to. That’s what got me a work ethic. That’s why I don’t sleep — because I want things and I work for it,” he said.

If Abloh’s appointment raised eyebrows initially, it’s looking increasingly like LVMH Moët Hennessy Louis Vuitton made the right choice: His sophomore show was a thriller.

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