Thinking about selling your farts in jar? Well, before you let it rip, did you catch wind of how Stephanie Matto’s venture into the gas business resulted in a visit to the hospital? In this case, the gas business was not selling gasoline but rather selling her flatulence in a jar for about $1000 apiece. Now you may wonder why anyone would buy Matto’s farts as opposed to someone else’s. Well, Matto rose to fame appearing on the reality TV show “90 Day Fiancé” and then subsequently became a social media staple with over 100K followers on TikTok and over 375K subscribers to her YouTube channel. At some point, she became a self-described “fartrepreneur,” which can happen when you follow what you pass rather than just your passion. This involved not just selling the jars o’ farts but also selling Director’s Cuts of her filling the jars as well. In other words, these were Director Cuts the Cheese. In the following video from her YouTube channel, Matto described this jarring business that she claimed was bringing in around $100K:Now, while she seemed to be making money relatively easily, hand over butt, she soon ran into some supply-and-demand issues. You may not think of farts as a scarce commodity, especially if your significant other or roommate regularly stinks up the room. But do the math. The U. K. National Health Service (NHS) indicates that “Everyone farts, some people more than others. The average is 5 to 15 times a day.” That may be enough to keep your others out of the room when you want some alone time. But it won’t be enough for a farting business to scale. According to a post in Jam Press, Matto was producing up to 50 fart jars a week. That’s quite a lot of flatus to produce. Unless you sleep with a jar on your butt, you ain’t going to catch wind of everything that comes out of your rear. So apparently Matto changed her diet to give her body more gas. Jam Press described her diet as fiber-high, living off of beans and eggs. When she realized that consuming protein shakes could make her farts smell worse, she added them to the mix. Because who wants farts that don’t smell that bad. Jam Press press quoted Matto as saying, “I remember within one day I had about three protein shakes and a huge bowl of black bean soup. I could tell that something was not right that evening when I was lying in bed and I could feel a pressure in my stomach moving upward.” She continued with, “It was quite hard to breathe and every time I tried to breathe in I'd feel a pinching sensation around my heart. And that, of course, made my anxiety escalate.”She subsequently went to the hospital because she feared that she was having a heart attack. As Matto related, “I didn't tell my doctors about the farting in the jar but I did tell them about my diet.” The doctors eventually determined that she wasn’t having a stroke or heart attack but instead was having gas pains.
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