This 1974 Chevrolet promotional film, titled " Selling Chevelle ", was sent to the Chevrolet car dealerships to be used as an in-house Sales and customer training film. This film highlights technical aspects and features of the new model year. Model shown includes Chevelle, Malibu, Malibu Classic, and Laguna S3.

If you look up a different film I posted, titled "1974 Chevy Selling Monte Carlo ", you can see a rare glimpse of the film cartridge viewer that was used at the dealership where the customers and personnel were to view these films. The machine was made by Technicolor and called the " Chevrolet Mini Theater System "

This film came from my personal collection. This film was not downloaded from any website and is not reused content. This restoration is my work. The restoration process started with removing the super8 film from the Technicolor Cartridge. After removal the film was cleaned, repaired, and spooled onto a standard film reel. This film had many scratches and dust marks along with severe color fade. The scanning to digital process and basic color correction was performed on the Lasergraphics Scanstation motion picture film scanner system in 2k resolution. Excess film grain noise was removed and the images upscaled to 4K resolution utilizing Topaz AI software. Then in 4K, extensive color restoration was performed in Davinci Resolve. Scratches and dust marks along with advanced noise removal was performed using NeatVideo. Then a second and final color restoration and image stabilization was performed in DaVinci Resolve. Unfortunately, this film appears to have external sunlight damage causing the color and film image to shift and change as the film progresses. Finally, the film was downscaled back to 2k for uploading to YouTube. As I work on these films, I try to improve the process as I go along. Thanks for watching.

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