Everyone wants to 'cut through the noise' and bring in more customers - yet so many SaaS teams try to compete by 𝗼𝗯𝘀𝗲𝘀𝘀𝗶𝗻𝗴 𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗮𝗻𝗱 𝗲𝘃𝗲𝗻 𝘁𝗵𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗿𝗮𝘁𝗵𝗲𝗿 𝘁𝗵𝗮𝗻 𝗳𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘃𝗮𝗹𝘂𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲𝗶𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁.

It breaks my head every time I see it.

And I can tell you from experience… it never works.

In this episode of the @forgetthefunnel podcast, @clairesuellentrop and I dig into 2 real-world examples from our work to share practical advice on how to make the switch from being competitor-obsessed to customer-obsessed.

🔊 Grab the full episode wherever you get your podcasts. 🔊

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