As consumers continually want to know more about where their food comes from, it is the responsibility of American sheep producers to meet production goals and capitalize on the American Lamb brand. Dr. Hoffman authored the Lamb Quality chapter of the 8th Edition Sheep Production Handbook and focused his Ph.D. research on the 2015 National Lamb Quality Audit. His passion for understanding the production decisions that impact lamb quality, and inevitably striving for production of the highest quality lamb and superior consumer satisfaction will be highlighted in the webinar.
