Whenever Disc Makers CEO Tony van Veen is at a concert, it surprises (and saddens) him how much money artists leave on the table by not effectively promoting the CDs and merch they have for sale.

An effective merch sales strategy can make the difference between losing or making money from a concert, especially for emerging artists who don’t get paid much for the performance itself!

In today’s Indie Music Minute, Tony offers some super simple tips that are guaranteed to double your CD and merch sales whenever you perform live. These tips are so simple and fan-friendly any artist (even the shy ones) can easily execute them and drive some extra gig income. 👍

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