Everyone has different strategies when it comes to negative matching search terms in Amazon PPC. For me I usually set Adtomic to notify me when a search term gets 20+ clicks or half retail price of product in spend without a sale so that I can take a look. However, it doesn’t mean I’m automatically going to negative match it. I talk about this in this clip and check out the full episode to see the other questions we answered in our weekly AMA. Check full episode at h10.me/470

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