WideOrbit’s Chief Product Officer, Will Offeman on why he's a fan of "as much unduplicated reach as possible."

WideOrbit Chief Product Officer Will Offeman has a different view of addressable advertising than most others in the field.

“A lot of folks pitch this as serving the right ad to the right audience at the right time,” he says. “I actually believe in a slightly different model, which is being able to serve a common ad, to a common audience, at different times. I’m a big believer in as much unduplicated reach as possible.”

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