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If you're running an e-commerce store on Shopify, adding product filtering can greatly enhance the user experience for your customers. By allowing them to filter through your products based on various attributes such as color, size, and price range, they can quickly find what they're looking for, leading to increased sales and customer satisfaction.

To add product filtering in Shopify, you'll need to use an app or customize your theme's code. Shopify offers a variety of filter apps that can be easily integrated into your store, or if you have coding experience, you can customize your theme's code to include filtering options. Whichever method you choose, make sure to thoroughly test your filters to ensure they're working properly before launching your store.

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