There’s no magic number of subscribers or watch hours that determine when you should start selling merchandise. Instead, you can analyze your channel and brand to see if you’ll get a return on your investment.
In this video, YouTube creator Seth from Seth's Bike Hacks discuss all the things he's learned about creating and selling merch. Every creator’s merchandising strategy is different and will depend on your audience. However, check out some of the broad principles that apply to all channels around selling merchandise.
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