It’s always worthwhile valuing the contents of your archive, especially if you’re one of the leading sportswear manufacturers in the world with a rich history dating back almost 70 years. Products that have come before the here and now help to shape a brands identity, and in turn, inform a new generation of items that will themselves go on to evolve further down the line.

Earlier in the month we were fortunate enough to be invited by PUMA to take a trip over to the historic village of Herzogenaurauch to visit their European operations HQ and take a look inside their storied archive. Curating the contents within the vault is PUMA’s longest serving employee Helmut Fischer, a dedicated obsessive on the brand and authority on all things baring a leaping cat.

свернуть