Procter & Gamble is taking the most dramatic step yet in its plans to trim its product portfolio. The consumer products giant said it would spin off or sell its Duracell batteries business. P&G bought Duracell back in 2005 as part of its $57 billion acquisition of Gillette. And Duracell performs pretty well, leading the battery business with a 25 percent share of the market, better than its rival Energizer. However, the battery business has always been a peckish one, prone to flare ups of price wars. And disposable batteries aren′t the business they once were. P&G plans to sell or eliminate 100 brands.
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