Football Agents are a controversial topic in football, but like them or hate them, they are a crucial part of the game 🤷♂️ According to FIFA, football clubs spent a whopping £701 Million on agency fees in 2023 alone 💰 That figure is 43% more than what they spent in 2022. To say the industry is growing, would be an understatement 🤯
In 2019 Jay Z’s business Roc Nation decided to enter the football agency industry. With years of experience as an agent, Alan Redmond became Roc Nation’s head of global football 🤝 Superstars such as Kevin De Bruyne, Vini Jr & many more are now Roc Nation clients 🤩
We sat down with Alan to find out the truth. What is it really like, being a football agent for some of the world’s biggest stars? How did he get to where he is and what advice does he have for other people trying to enter the industry? 🤔
LISTEN TO THIS INTERVIEW 👇
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Timestamps:
00:00 - 02:13 - Intro
02:13 - 03:16 - What does a football agent do?
03:16 - 06:08 - Work background
06:08 - 09:02 - Starting own agency and getting into football
09:02 - 10:19 - Advice on how to get your first clients as a football agent
10:19 - 13:39 - Advice on how to keep footballers as clients
13:39 - 14:50 - Main challenges faced when starting out
14:50 - 15:11 - Coming Up Part 1
15:11 - 18:06 - Working for RocNation Sports
18:06 - 19:35 - Why he chose to work for RocNation
19:35 - 20:39 - The challenges for RocNation trying to enter football
20:39 - 21:26 - Players signed to RocNation sports
21:26 - 22:40 - Balancing time between clients
22:40 - 23:54 - Qualities of Top Players
23:54 - 24:38 - Federico Dimarco
24:38 - 25:27 - Vincius Junior
25:27 - 26:18 - Chris Richards
26:18 - 27:05 - Importance of personal relationships with players
27:05 - 30:19 - Average week as a football agent
30:19 - 30:38 - Coming Up Part 2
30:38 - 33:30 - Endrick
33:30 - 37:18 - How do transfers work
37:18 - 40:24 - How do Club Hierarchies work
40:24 - 42:05 - Biggest challenge of career so far
42:05 - 45:06 - Young players having too much money
45:06 - 45:19 - Coming up Part 3
45:19 - 49:15 - Advice to people wanting to get into football agency
49:15 - 50:45 - Entrepreneurship advice
50:45 - 52:49 - How important is social media?
52:49 - 54:42 - The biggest mistakes young players make?
54:42 - 55:22 - What have you learned about human nature?
55:22 - 56:43 - The importance of speaking multiple languages as an agent
56:43 - 57:51 - Agents working on behalf of clubs
57:51 - 58:22 - Future of football?
58:22 - 01:00:17 - Football in the U.S.A
01:00:17 - 01:02:31 - What would you change about football if you could?
01:02:31 - 01:04:14 - What does the future hold for you and RocNation
01:04:14 - 01:04:28 - Outro
