Brightening deliverables that the agencies offer

Most freelancers offer one core service

Successful agencies break down their deliverables.

Here are three core categories you can offer.

#1. Brand Strategy
- Brand substance
- Audience personas
- Competitive analysis
- Positioning strategy
- Brand persona
- Messaging framework
- Storytelling framework
- Brand management guide

#2. Brand Presence,
- Logo
- Typography
- Graphics
- Illustrations
- Image style
- Website
- Digital collateral
- Physical collateral
- Style

#3. Marketing Plan and Execution
- Channel analysis
- Marketing plan
- Ad creative
- Ad copy
- Blog content
- SEO
- Campaign management
- Analytics
- Reporting

Don't undersell your work, itemize your tasks, highlight their value and charge what you're worth.

Follow for more agency tips.

#shorts #branddeliverables #brandagencies


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