Forget your classic jerseys at the 2022 World Cup’s chaotic runway show. Fans from around the world instead have refashioned traditional Gulf Arab headdresses and thobes. Western women have tried out hijabs. England fans have donned crusader costumes.
Fan’s colourful unique sartorial style in the tiny Muslim emirate is a spectacle never seen in a World Cup before.
The most popular style among foreign fans at this World Cup is the ghutra, the traditional head scarf worn by men across the Arabian Peninsula.
Some fans managed to buy them from different vendors in Doha. A group of Croatian fans came prepared and had them tailored back home. Their white thobes had red checkers to represent Croatia.
If photographed at a Halloween party back home in Cape Town, South Africa, 60-year-old Gavin Coetzee admits his wardrobe choice might seem ill-conceived — even cringe-worthy. He asked a tailor to stitch together four African flags into a ghutra and stereotypical Arabian thobe, the long flowing tunic that Qatari men wear in crisp white.
“I wouldn’t wear this in a Western country," he said, referring to heightened cultural sensitivity there. But to his surprise, his costume has drawn elation and praise from locals in Qatar.
The narrow alleys of Doha's central Souq Waqif teem with vendors hawking ghutras in various national colours, from Brazil's bright blue, green and yellow to Mexico's tricolour red, white and green. The sellers iron and fold them to create a widow’s peak effect, carefully fitting the cloth to fans' heads in the so-called cobra style of worn by Qataris.
“Locals are in shock ... that someone wearing a Spanish shirt is wearing this." said 41-year-old Ricardo Palacios from Venezuela, wearing a red-and-white checkered headdress.
Qataris' only complaint so far, Palacios added, is that “I don't know how to do it right." He said locals stop him in the street, restyling his headgear so it looks the way it should. Similar videos have been widely shared on social media.
In a handmade shop of Bisht, an outer formal garment, tailors sit on the ground to finish details on their pieces that can be priced up to $2000 US dollars. The shop displays Bishts made up from flags and sells them for $50 US Dollars as they are made using a machine instead.
The shop owner hopes to bridge the different cultures that are meeting in Doha for the World Cup.
"We tried to do something for the Europeans and foreigners to see our traditional attire. and also to bridge our cultures and have this connect us," Asaad Haj said from his shop.
Qatari citizen Naji al-Naimi, a board member of Majlis al-Dama, a lively hub of coffee and backgammon in Doha's outdoor marketplace, said the scores of white and Latino fans wearing his national dress don't bother him in the least. Instead, he finds the trend endearing. He compared it to citizens of the Arabian Peninsula wearing jeans or suits when traveling in Europe.
“We're proud to have our ghutras be the symbol for fans form around the world," he said.
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