The number one question I got at NINC was about self-publishing audiobooks on YouTube. Granted I was giving two presentations, one on YouTube and one on Self-Publishing Audiobooks. Up until now I have had plans, ideas of putting my audiobooks on YouTube. Either a first chapter teaser on launch day to promote the book, the whole audiobook for people to enjoy. I had plans. And then, you know. Life.

So, today I am actually uploading my audiobooks to this channel. Well… kind of. First, let’s dive into this strategy:

-First are foremost, you have to have the right to distribute your audiobooks on YouTube.

-Can make money or use this for discoverability. Would already need to be monetized, can be difficult if you are starting from zero unless you have a cache of audiobooks. If you are starting from zero subscribers, temper your royalty expectations until you are monetized. Or, if you have an existing audience and are monetized, you can earn money on each listen and perhaps get new readers and listeners into your audience.

-Keep in mind how you catalog the book and the keywords. If it is a big break from your usual content, YouTube may not know how to serve it to your existing or new audience for a bit.

-One long video of the entire audiobook with the listed chapter breaks could be better because you’re going to get a lot of long watch hours vs. a playlist of each chapter as a separate video.

-You need your cover as the video image. I’d also recommend some details on where to review and find other audiobooks by you.

- The whole audiobook or just the first chapter to tease? Make it book reading or just a full book? Up to you. I am experimenting on my channel so I will report back on the findings.


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