Les Industries Bouchard began manufacturing Moto-Ski snowmobiles in 1962, and the orange machines from the south bank of the St. Lawrence River earned a reputation for durability.
The famous “Tougher Seven Ways” ad campaign enhanced that reputation with commercials that featured a Moto-Ski on a roller coaster and another one bouncing along a bone-dry rocky creek bed. By the time the 1971 sales season was over, Moto-Ski was the second best-selling brand in Canada and third best in the world
