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Each week MSNBC's Your Business features experts to share their secrets for improving your business. This week, the beauty of social media is that if someone has a good experience about your company, they can share their opinion instantly. The tough part is that customers can just as easily talk about their bad experiences. Whether or not your business is really at fault, the comment is out there for all to see. Howard Bragman, the founder of Fifteen Minutes Public Relations and vice-chairman of Reputation.com, has these four tips for dealing with online criticism.

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