Summary of the book "How to Get on Podcasts" [ Ссылка ]
PR for Startups course: [ Ссылка ]
#podcastmarketing #podcastmarketingdigital #publicrelations #publicrelationsagency #personalbranding
Topic Tips:
What news topics are being talked about that are related to my business?
Choose topics that you want to be known for!
What’s trending on X?
What am I good at?
What do people think I’m good at?
Why am I good at what I do?
What obstacles have I overcome?
What are unique parts of my journey that I learned from?
Topics should be very specific: stand out from the crowd!
Speaking Topics:
The Evolution of a Multi-Six Figure PR Agency: From Podcast Production to Podcast Pitching
Why and How Business Owners, C-Suite Executives, and Entrepreneurs Are Using Podcast Interviews to Grow Their Businesses and Personal Brands
The Podcast Matchmaking Framework™
2 types of PR:
Reactive: Journalist already working on a story and wants sources: HARO (Connectively) and Qwoted
Proactive: Create the story for the journalist. Podcast pitching for an interview.
You should have: media kit, website, blog posts, media/press page, Pinterest to drive traffic to your site.
Podcasts interviews will provide you tons of content.
Position yourself as an authority in your industry.
Podcast interviews are about relationships
You can use AI for your show notes as a podcast host
Focus on your goal: sell more books, increase revenue, get more speaking engagements
Pitch a host with a specific topic that resonates.
Hosts are looking for fresh ideas, unique voices, and interesting guests. Bring something new!
Identify your elevator pitch and key topics. If you gave a TED Talk, what would it be? A podcast interview will circle around a main topic.
“Generic” won’t help you stand out
Unique framework or method? Name it.
Give tips & tools for specific businesses.
Maybe your audience is podcaster listeners who want to start their own business.
As a host: pick interview software, have a trailer for your show, 30-min podcast episode takes 4hrs to produce
1-page media kit to pitch hosts
everything a host needs to know about you
speaking topics
headshots (can wear bold colors)
where you’ve been featured before
Write bio in the 3rd person
Add hyperlinks to social media, your website(Word/PDF)
The most time-consuming part of pitching yourself is finding the right podcasts
# of Apple reviews
# of followers on Instagram (also look at # of likes)
Search #businesspodcast
Note desktop version may lack capabilities like finding contact info
solo or interview style
Apple podcasts, Spotify, Google, Podchaser, Instagram (use hashtags and look for contact info), Listen Notes (podcast ranking) score 0-100
Pitching yourself to be interviewed is not about you; it’s about the host & the audience
Every podcast has a “host”--the audio file is uploaded to the host which issues an RSS feed… Publish to one website (the host) then notifications sent to other websites (Apple Podcasts, YouTube, etc.)
Repurpose what is published on a podcast to Instagram
Don’t copy-paste your pitch (message to get them to cover your story idea)
Personalize
Use name in greeting (Hi or Good morning/Good afternoon)
Do homework on the host and show
Hook to grab their attention
Reasons the story needs to be covered, why it should be covered now, and why you should be the one they feature or interview about it
Tie in what they previously covered and get personal
Mention episodes you listened to
If an episode resonated because of an experience you had, share it (This will make you stand out from the other pitches!)
Leave a review and rating
Provide reasons why exactly the audience will benefit from hearing an interview with you
Why do they need to hear from you and no one else?
What sets you apart?
Attach media kit
Follow up 2-3 weeks after..reply to initial email you sent
Pitch template: subject, greeting, episode you liked, about you, highlighted topics & why, recent interviews, friendly closing, your name
Do’s:
Get personal
Share what you love about the podcast
Include links to website and recent interviews
Suggest a few speaking topics
Attach media kit
Follow up after 2-3 weeks and then again after 2-3 weeks
Have a freebie to offer listeners
Statement piece: jewelry…likely wearing headphones
Not all podcasts have video
Background: diplomas, bookshelves, painting
Stay hydrated: make sure doesn’t make a clanking sound
Test the latest version of the software you’ll interview on
With experience, you’ll slow down your speaking and get more comfortable
Email in exchange for free download: Flodesk software
Be a storyteller who WOWs the host & listeners
Do more than offer Q&A
Personal
Know your story
Know your audience
Don’t give all away at once (retention)
Surprise
Get outside comfort zone
Be consistent with your story to build trust
