Check out the beautiful 3D animation in this sweet spot called "Data to Design - Zante" created by the talented folks over at Aggressive! For more information, please see the details and links below:

To visualize New Balance’s unique “data to design” architecture, Aggressive designed a futuristic test lab, where data-driven runners’ foot-strikes drive the creation of the midsoles in real time.

External Links
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Aggressive is a live action and design studio headed by the Grammy award-winning directors Alex Topaller and Dan Shapiro. We make commercials and music videos.

Credits
Production Co: Aggressive
Client: New Balance
Agency: Arnold Worldwide
Directors: Alex Topaller, Dan Shapiro
Producer: Kelvin Craver
Creative Director: Alex Mikhaylov
CG Supervisor: Max Chelyadnikov
Edit: Alex Mikhaylov, Max Chelyadnikov, Dan Shapiro, Adam Thomson
Design: Alex Mikhaylov, Andrey Krasavin
2D Animation: Andrey Krasavin, Federico Gonzalez, Dan Shapiro
Modelling: E.D.Satan, Evaldas Cesnavicius
Texturing: E.D.Satan, Konstantin Zankov
Animation: Dmitriy Paukov, Max Chelyadnikov
Simulation: Dmitriy Paukov
Rendering: Max Chelyadnikov
Compositing: Max Chelyadnikov, Dan Shapiro,
Storyboard Artist: Rolo Ledesma
Production Manager: Dustin Pownall
Sound Design: Wesley Slover

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