With only 13 days before the election, the DPP and the KMT today both launched new promotional videos on the Internet. DPP Presidential candidate Tsai Ing-wen’s main message was aimed at first time voters, with her video encouraging young people to vote and decide their future, while the KMT’s video was from the perspective of middle-aged people and has been criticized for creating a confrontation between generations. Female students throw off their pleated skirts, part of their school uniform, to reveal sports shorts. Tsai’s latest campaign video refers to an earlier campaign from female high school students a few years ago for the right to wear shorts, as she works to win over the youth vote. Tsai said on Facebook that some people thought youth didn’t understand the world, but she didn’t agree, as, in every era in Taiwan’s history, youth had come forth and made a difference, and this had created Taiwan’s current democratic society. Coincidentally, the KMT also launched a new advertising campaign aimed at capturing the support of 40-year-olds and 50-year-olds. A voice in a middle-aged tone says: “I have worked for half a life time, why do they see me as the bad guy?” The video stresses that: “whoever manufactures hate is the bad guy.” Netizens left messages about the video on the KMT’s Facebook page, but there were more boos than applause. Some accused the KMT of playing off a confrontation between generations for its own benefit. The DPP and KMT may have both launched these campaign videos before the election, but we will only know how effective they have been once the election is over.

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