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This video is taken from one of Sabri Suby's real meetings with the Account Managers team at King Kong!

Some of the biggest brands we know started with direct response marketing. The truth is, you can't speak like a huge brand if you're not one - so you have to speak to your prospect as a person and speak directly to their pain points.

Direct response copy, brand copywriting focuses more on the experiential does this in spades by elaborate and incredible descriptions of their collection transporting readers to another reality.

A brand copy is the written equivalent of a company logo and the associated design standards. It communicates the personality and qualities of a product or service to customers and prospects. That makes copywriters part of a creative team responsible for developing and protecting a brand's values.

Hope you enjoyed this video. Make sure that you click the like button and video share with your friends and the nearest one who also interested to learn why branding is not that important. We’re dropping a video on YouTube every other day. Don’t forget to subscribe to my channel and click the bell icon for instant notification when a new video published.
And if you've got any questions about any of the content that I covered in this video, just leave a comment with the hashtag “Heysabri” in the comment section.

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