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Zynga was founded in July 2007 by Mark Pincus, Michael Luxton, Eric Schiermeyer, Justin Waldron, Andrew Trader, and Steve Schoettler.[3] They received USD $29 million in venture finance from several firms, led by Kleiner Perkins Caufield & Byers in July 2008, at which time they appointed former Electronic Arts Chief Creative Officer Bing Gordon to the board.[4] At that time, they also bought YoVille, a large virtual world social network game.[4] According to their website, as of December 2009, they had 60 million unique daily active users.[5]
In December 2009, Russia's Digital Sky Technologies bought a $180 million share of Zynga.[6]
As of February 2010, Zynga has over 750 employees.[7]
On 17 February 2010, Zynga opened Zynga India in Bangalore, the company's first office outside the United States.[8]
On 18 March 2010, Zynga confirmed that they will open a second international office in Ireland.[9]
On 7 May 2010, Michael Arrington of TechCrunch reported that Zynga was threatening to leave Facebook altogether in the wake of Facebook's requiring exclusive use of Facebook credits for monetization in applications.[10] After Facebook negotiations for having Zynga host its games solely on Facebook fell through, Facebook retaliated by shutting off notifications for several Zynga games, including FarmVille.[10] Plans have surfaced for Zynga to distance itself from Facebook by creating a new "Zynga Live" network, to be called Zlive.[11] As of June 2010, FarmVille had 18 million fewer Facebook players than its March 2010 peak of 85 million.[12]
On 3 June 2010, Zynga acquired Challenge Games.[13]
Petville, like FarmVille, is a real-time farm simulation game developed by Zynga, available as an application on the social-networking website Facebook and as an App on the Apple iPhone. The game allows members of Facebook to manage a virtual farm by planting, growing and harvesting virtual crops and trees, and raising livestock.[2] Since its launch in June 2009,[3] FarmVille has become the most popular game application on Facebook, with over 82.4 million active users and over 23.9 million Facebook application fans in May 2010.[4] The total FarmVille users are over 20% of the users of Facebook.[5][6] Despite this, Farmville is still classed by Zynga as being in Beta testing stage, with "all of [their] players ... currently considered Testers." They state that, "Things will go wrong. Bugs will occur."[7] FarmVille started as a clone of the popular Farm Town on Facebook.[8] On February 4, 2010, Microsoft's MSN Games has also launched FarmVille on its website,[9][10] requiring a Facebook account but not a Windows Live ID in order to play the game. On June 7, 2010, at Apple's WWDC, the CEO of Zynga announced that they were porting FarmVille for the Flash-less iOS platform.[11] It was later released on 23 June 2010 for the iPhone, iPod Touch and iPad.
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