On this episode, we welcome Joel Dimsdale to the show. Joel is the author of Dark Persuasion: A History of Brainwashing from Pavlov to Social Media. His book traces the evolution of brainwashing in the 20th century, and how coercive persuasion was transformed when Pavlov introduced scientific approaches.
Joel is a Distinguished Professor Emeritus and Research Professor in the Department of Psychiatry at University of California, San Diego. He was previously on the faculty of Harvard Medical School. He is an active investigator; a former career awardee of the American Heart Association; and past president of the Academy of Behavioral Medicine Research, the American Psychosomatic Society, and the Society of Behavioral Medicine.
