From type to marks, come hang out with Nick and Andrew and learn how to create your own brand by combining the power of Illustrator and Adobe Express.

Andrew Hochradel is a freelance brand identity designer based in Southern California: [ Ссылка ]

Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: [ Ссылка ]


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Join us LIVE on Behance: [ Ссылка ]

00:00 Start
02:22 Brand Slam mix-up - reimaging brands as other brands
04:55 New rebrands
12:36 Trend Worthy - Self branding
18:19 Nick and Andrew discuss their own branding
24:23 Back in the day - unconventional branding
29:28 Starting the Brand Slam - Snapple and Sprite rebranding
33:21 Using effects and talking process in Illustrator
38:25 How Nick and Andrew start the branding process
42:35 Selecting brand colors and recreating the Snapple look
47:41 Nick works on his Sprite rebrand logo - pathfinder and offset tips
51:40 Using a shear effect
55:00 Last looks and experiments
56:15 Wrap up

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