Taking you through the initial easy steps of social media, providing concrete tips on how to increase sales online, converting to offline and navigating through the unique multitude of touchpoints for the Chinese consumer, Stefano and Klaus, on the back of their comprehensive experience in brand translation to China, will guide you towards the goal of increasing your sales in the market.

Chapters
00:00 Introduction to the EU SME Centre
08:39 Session agenda
09:07 Introduction to the speakers
11:44 Why retail brands choose China
15:10 Consumer market and channel trends
21:08 Georg Jensen China with Klaus Petersen
25:25 E-commerce in China: digital presence strategies
37:55 Little Red Book, 小红书 aka RED: Content, Commerce, Community
41:48 Lane House retail capabilities
44:13 Why offline retail still matters
53:23 Is offline retail for me? Considerations and challenges
1:02:54 Consumer engagement multi-points: store opening, in store activities, outside promotion
1:10:18 COVID-19: a new era for retail
1:17:59 Building full-link digital businesses for foreign brands

ARE YOU READY FOR CHINA? TAKE THE SHORT QUIZ AND FIND THE ANSWER!
([ Ссылка ])
The EU SME Centre's online Self-diagnosis Tool (SDT) will allow you to gauge your readiness in developing your business strategy in China. It will enable you to assess whether you are heading in the right direction, and provide further guidance and support through a tailor-made list of good practices, additional readings, case studies and FAQs.

Contact us:
If you have any follow-up questions regarding the topic, please send an email to info@eusmecentre.org.cn or ASK-THE-EXPERT [ Ссылка ].

Disclaimer:
The EU SME Centre is a project funded by the European Union. This recording was produced with the financial support of the European Union. Its content are the sole responsibility of EU SME Centre and do not necessarily reflect the views of the European Union.

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