00:05:04 SPWK TV 2024 DAILY REPORT - Kickoff with Fosca Fimiani / Merkle Italia - Bologna, Italy & Rick Dronkers / Data to Value - The Hague, Netherlands

00:33:58 NEW GENERATIONS: IN BETWEEN STRUGGLES AND NEW OPPORTUNITIES - Alexandre N. Koletsis / Jentis - Vienna, Austria; Galya Titova / Deliverance - Sofia, Bulgaria and Fosca Fimiani / Merkle Italia - Bologna, Italy

01:20:19 SUNSET, SCHREMS, AND LOADS OF WORK FOR AGENCIES: TWISTS AND TURNS ON THE DIGITAL ANALYTICS MARKET - Piotr Korzeniowski / Piwik PRO - Wroclaw, Poland

01:57:53 ALL IN WITH ANALYTICS: POKER STRATEGY FOR DATA-DRIVEN MARKETING - Rick Dronkers / Data to Value - The Hague, Netherlands

02:44:19 COMMUNICATION: WHY IS IT SO IMPORTANT? - Anna Lewis / Polka Dot Data - East Hampshire, UK and Fosca Fimiani / Merkle Italia - Bologna, Italy

03:17:36 SUPERWEEK: DIFFERENT PERSPECTIVES - Matteo Zambon / Tag Manager Italia - Vicenza, Italy; Roberto Guiotto / Tag Manager Italia - Padua, Italy; Luca D'Aguanno / Webranking - Mantoua, Italy and Fosca Fimiani / Merkle Italia - Bologna, Italy

03:35:04 AI-OLD NEWS - Miroslav Varga / Escape - Osijek, Croatia

04:39:35 STEERING ANALYTICS TEAMS: A DATA-DRIVEN EXPLORATION OF TALENT RETENTION - Elena Nesi / Media.Monks - Rome, Italy
Fosca Fimiani / Merkle Italia - Bologna, Italy

05:15:57 APPROACHES TO MODELLING YOUR BEHAVIOURAL DATA - Jordan Peck / Snowplow - Leeds, UK

06:01:16 THE FUTURE OF TRACKING - BUSINESS IN A COOKIELESS WORLD - Timo Aden / Digitl - Hamburg, Germany

06:42:14 PRIVACY ENGINEERING IN ANALYTICS AND AB TESTING - Matt Gershoff / Conductrics - Austin (TX), USA

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