This Beer is Michelob. It is most commonly known today as Michelob Ultra, a light beer. It is owned by “Anheuser-Busch”, as well as many other brands. It was originally a 4.7% ABV pale lager developed by Adolphus Busch. Production of Michelob began in 1896 as a draught beer for fancy people. A draught beer is beer that is sold from a keg rather than a bottle or can. Michelob is the German name for Měcholupy, now in the Czech Republic, where Anton Dreher, a famous brewer, had a brewery.



A line of Michelob titled “Michelob Light” was introduced in 1978 as the demand for more diet beer grew. In 2013 it was listed as one of the nine beers Americans no longer drink by USA Today.

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DISCLAIMER:

This commercial was broadcasted on television in the 1970s, recorded onto a VHS cassette and captured digitally years later. The video was upscaled using Video2x, however due to the VHS source, the final render may have limitations

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