Y.O.U Underwear is the winner of our £25,000 small business grant for Business Boost 2022.

The ethical underwear business, founded by Sarah Jordan, was selected out of more than 21,000 entries across the UK.

Y.O.U Underwear is a sustainable fashion business offering ethically-made cotton underwear for men, women, and girls.

The Oxford-based retail shop puts sustainability at the core of its small business. The products are made from Fairtrade and GOTS-certified organic cotton and are packaged in reusable organic cotton bags.

For every pair of pants sold, the company donates underwear to Smalls for All, a Scottish charity that collects and distributes underwear to vulnerable women and children in Africa and the UK. They’ve also implemented a circular fashion scheme to recycle underwear, tights, and socks.

The winner was carefully selected by our expert judging panel:
* The Apprentice winner and owner of Oh So Yum Harpreet Kaur
* Tony Robinson OBE – author, Micro Business Champion, and Chair of Yorkshire in Business
* Merlie Calvert – founder and CEO at Farillio
* Mo Kanjilal and Allegra Chapman – the winners of Business Boost 2021 and owners of Watch this Sp_ce
* Alan Thomas – UK CEO of Simply Business

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