Kavithalayaa Productions was founded by Mr.K.Balachander in 1981. Having produced 50+ films, 100+ TV serials we have made a foray into producing digital video content for OTT platforms like Prime Video and others.
The background behind our logo: Thiruvalluvar was initially used as a director’s symbol / director’s mark in Mr.K.Balachander’s movies (even before he founded Kavithalayaa ) – primarily because he found Thiruvaluvar as an inspirational Tamil saint, a mystic. So as a natural progression he continued to use Thiruvalluvar for Kavithalayaa’s brand motif after he founded the company. He chose ‘Agara Mudhala Ezhuththellaam’ as it was the first Kural and translates to everything in life begins and ends with letter ‘A’ – which he considered was apt.
The music score for the Director’s stamp/Brand motif in Mr.K.Balachander's movies was performed by M.S.Viswanathan sir with him singing ‘Agara Mudhala Ezhuththellaam’ on the Thiruvalluvar image. Then when Mr.K.Balachander founded Kavithalayaa in 1981 the brand motif was slightly improved and background music score was composed by Ilyaraja sir with him singing ‘Agara Mudhala Ezhuththellaam’ on a Thiruvalluvar visual.
Fast forward to 2018, Kavithalayaa has entered a new medium - online streaming, so it was necessary for us to rebrand ourselves. As part of our rebranding strategy, we have designed a new logo and animated motif. The animated motif has been set to tune by the music maestro A.R. Rahman. The refreshing music track has a contemporary vibe and feels to it. Our new logo and motif signify a fresh start and an entry into a new medium of expression - OTT platforms. The color palette reflects the fresh, original, creative works that
we produce and is suited for a white / bright screen such as a mobile device / tablet. Our previous logo and motif were set on a black / dark blue background which suited TV and Film screens.
Our new logo has been designed by Chaaya Prabhat & the animation has been designed by Sandhya Prabhat
Hope you enjoy our new Avatar.
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