"We’re doing customer experience over here not magic".
Our purpose is to help our clients fundamentally change the way they collect, prioritise and implement customer insights.
We are combining customer insights, strategy and the execution of moments of impact in a way that no other company is doing.
And so because we have exposure to over 40-50 companies over every two-year period, we have a depth of insight and experience that an internal employee finds it hard to compete with regardless of how good they are.
One way we are doing that is by being more expansive. Looking beyond just the Customer Service department to the end-to-end experience.
Here is a short explanation video on the difference between customer service and customer experience. It also follows that a customer service strategy is not as extensive and comprehensive as a customer experience strategy.
A customer service strategy will ensure that your CS department does a good job, a CX Strategy ensures your entire organisation will do a much better job placing customers at the centre.
