In the Autumn Winter 2018 campaign, the reflection becomes the visual metaphor for a multifaceted approach; towards luxury fashion, masculinity and what defines a British brand respectful of tradition yet finding a new voice in contemporary culture right now.
‘The idea of the dunhill man is multiple, not singular. And in turn, so is the idea of Britishness – something crucial to dunhill and the way we approach style here’ says Mark Weston, Creative Director of dunhill London. ‘There is not a single way of being British, there are many; there is classicism and tradition as well as an idea of the contemporary and shifting. In many ways, the campaign is about literally showing these different perspectives at once.’
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