12 minute overview on Dynamic Creative Optimization (DCO) and programmatic display advertising, what it is and how it works with a data feed. DCO is seeing a resurgence with programmatic display ad buying and real time bidding (RTB) via demand-side platforms (DSP) and ad exchanges. Advertisers can bid on granular audience segments and optimize ad content in real time to deliver relevant and personalized experiences. Pete Kluge, Group Manager Product Marketing, Adobe Advertising Solutions. Adobe Media Optimizer.

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