Paco Rabanne Pure XS for Her
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Advertising face: Emily Ratajkowski
Perfumer: Quentin Bisch
Edition 2018
"With Pure XS launched in 2017, Paco Rabanne announces a return to sex and erotica. Pure XS for Her is his alter-ego presented in September 2018. A tale of fantasy and desire set-on-fire. A fragrance without inhibitions, embodied by the electrifying Emily Ratajkowski.
An heiress in her sumptuous mansion. Mesmerising. Men under her spell. Behind closed doors, knights battling it out to win her favour. She ignores them superbly.
The film remains ironic as it stages a fantasy quest for the object of their desires. For some, a challenge. For others, a delicious game for she who remains mistress of the game and as Emily says “just wants to go to sleep…”.
Carmen’s Habanera conveys wonderfully the rising desire right up until its tragi-comic end: the fainting. In the very choreographic imagery we see the guiding hand of Swedish director Johan Renck. After Lady Million and Pure XS, this is his third collaboration with Paco Rabanne."
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