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Sam Fender - Play God - an exclusive live performance for Vevo DSCVR ARTISTS TO WATCH 2019, an annual series highlighting those that are shaping the future of music.

It's very rare to see an artist so fresh on the scene and so young in his years, pen songs with such bravery and substance in their meaning. Yet for Sam Fender, the unassuming 23-year-old, this is a conscious decision. Paring his gravelly deep voice with hard-hitting songwriting and gritty indie riffs to create genuinely weighty tracks. Lyrical themes around male suicide, mental health and toxic masculinity, are subject matters that even the most experienced songwriter would be hesitant to tackle. Track “Dead Boys” highlights Sam’s brilliance to bring these issues to the forefront. Forming these issues into a captivating indie ditty, that will no doubt spark a conversation and create awareness. As to Sam it's important for him to write songs with conviction, authenticity and subjects close to his heart. It's these core beliefs that will connect Sam with new fans around the globe, as they’ll no doubt relate with his messages. Sam has the potential to use this incredible songwriting ability to connect with, and be a voice for, millennials. As his songs truly have the substance to represent their struggles but then at the same time, are also filled with stadium rousing guitar riffs!

Director: Daniel Broadley
Producer: Nick Calafato
Executive Producer: Emmylou Prevett
Director of Photography: Aaron Rogers
Steadicam: Andrew Bainbridge
1st AC: Phil Heron
2nd AC: Austin Phillips
Sound Engineer: Alex Archer

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