View all our courses and get certified on [ Ссылка ]
Marketing Communication Mix refers to the set of tools used by organizations to connect with their customers and stakeholders
Marketing Communication Mix is a well-researched strategy that helps to boost brand awareness, influence customers, and drive the sales figures
Marketing Communication Mix - Platforms
Advertising refers to an effective way of using mass media platforms to connect with the customer and promote ideas, goods, or services.
Print Media
Refers to physical editions or paper publications in the form of newspaper, journals, magazines, newsletters
Broadcast Media
Advertising through television and radio
Network Media
Advertising through telephone, wireless, satellite, and cable
Electronic Media
Advertising through a web page, CD-ROM, video disk, videotape, audiotape
Display Media
Advertising through posters, signs, and billboards
Example - In Film Advertising
- Manolo Blahnik’s shoes in Sex and the City were highlighted 16 times
Example - Outdoor Advertising
- Lightbulb by Abbot Mead Vickers BBDO for The Economist
- Nose Hair Trimmer - Panasonic
- Change by Koleston Naturals
- Sex – Subway
- Netflix is a joke
Sales Promotion
Sales promotion refers to activities that help to increase brand awareness and stimulate product demand. It includes Consumer Promotion via premiums, coupons, and samples and Business Promotion through display allowances and publicity.
Example – Taste it by Coca Cola, Carlsberg
Events & Experience
Events & Experience refers to activities that generate brand-related interactions with the customers in fields like entertainment, sports, arts, etc.
Example – Adidas - FIFA World Cup
Public Relations
Public Relations refers to the activities conducted by an organization to protect its image and advertise product communications
Example – Carlsberg, Coca Cola
Online & Social Media Marketing
Online & Social Media Marketing refers to online activities undertaken to boost brand image and increase product awareness
Example – Tesla uses Influencer Viya
Direct Marketing
Direct Marketing refers to the selling of goods or services directly to the end-consumer
Example – World Water Day Campaign
Mobile Marketing
Mobile Marketing refers to activities designed for reaching a target audience through tablets, smartphones, and cell phones
Example – Burger King’s Burn That Ad Campaign
This video is on Marketing Communication Mix - Introduction and it has the following sub-topics.
Time Stamps
0:00 Introduction to Marketing Communication Mix
00:51 Marketing Communication Mix Platforms
00:59 Advertising
01:09 Print Media
01:03 Broadcast Media
01:17 Network Media
01:22 Electronic Media
01:31 Display Media
01:33 Example in Film Advertising
02:06 Example Outdoor Advertising
03:38 Example Sales Promotion
04:47 Example Events & Experience
05:35 Example Public Relations
07:13 Online & Social Media Marketing
08:08 Direct Marketing
08:40 Mobile Marketing
