Katie Kniep, senior customer loyalty lead for Google Marketing Platform walks you through the basics of how to navigate Display & Video 360.
The Essentials video series from Learn with Google Marketing Platform shares important product information about Google Marketing Platform directly from the Google experts. Get the latest tips and strategies from those who know best.
Google Marketing Platform is a unified advertising and analytics platform that helps enterprise marketers make better decisions faster. With Google Marketing Platform, you’re in control of every campaign, so you have the flexibility to adapt to the needs of your business and your customers.
Watch more Google Marketing Platform Essentials videos here: [ Ссылка ]
Register for live events and watch on demand education content at [ Ссылка ]
Dive deeper into the product on the DV360 Help Center [ Ссылка ] and read more about Connected TV in DV360 here [ Ссылка ]
Time stamps:
0:00 Intro
02:20 Partner level
04:00 Advertiser level
07:30 Campaign level
08:13 Insertion Order level
08:38 Line item level
