All humans have “Cultural Values” that they learn starting in childhood. Cultural Values are neither good nor bad, but they describe basic tendencies in the way that people prefer to work and live. By understanding your own preferences in this area and comparing them with typical norms for other groups you will develop insights that can help you understand other people’s actions and improve your interpersonal effectiveness.

We have synthesized research in this area to focus on ten cultural values that differ greatly between nationalities, ethnicities, religions, age groups, and other demographic classes of people.

We developed assessments to help you assess your cultural values, learn more by visiting:
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