How do you tell a new market like Australia that the Isuzu D-MAX is one of the most popular utes on the planet, with a heritage that stretches back over 100 years? Well, you start with over 1000 photos sourced from all over the world, you pick the best ones, some of the 90 years old, and you make a kick-arse song to stick them against. Voila -- the ad that took a hundred years to make for the ute that took a hundred years to make.
