Meet the SX-70, the acknowledged superstar of classic Polaroid cameras! It still has a loyal fan base among professional photographers and enthusiasts of analog instant film.

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Impossible is the only company in the world that now makes film for the SX-70 format, in both b&w and color. In addition to the classic white frame made famous by Polaroid, Impossible also offers different colored frames. Most importantly, it is committed to ensuring that the experience of the Polaroid SX-70 endures for future generations, and daily purchases SX-70 cameras to restore to a superior condition.

Videography and Color Grading: Conway Liao
Music: boqwist & mevs
Editing: Jeanna Hamilton

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