Allure’s editor-in-chief Jessica Cruel joins TODAY to reveal the top products to enhance your beauty regiment that were voted on by readers. Items include a power grip primer from e.l.f. Cosmetics, Drunk Elephant B-Goldi bright drops and more.

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Welcome to Shop TODAY! We cover all things shopping, from expert-approved recommendations to online deals and sales, your favorite TODAY segments and streaming shows, gift guides for everyone in your life and much more.

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