They say the definition of insanity is doing the same thing over and over again and expecting a different result. Now that couldn't be more true of right now. The pandemic has changed the world forever, and there is no playbook on how to navigate the next normal.

As key account managers, we can't look to the past to figure out how to partner with our clients in the future. So what do you do? Fail? Fail often. Fail fast and

It's the only way to figure it out.

Are you up for that?

I know a lot of us are scared.

What if I make a mistake? What if my client calls me out? What if my boss rips me to shreds?

In this episode of Key Account Management in Action vodcast, returning guest Phil Bourne and I chat about why and how key account managers should embrace failure motivation for more productive and authentic relationships with their clients as we emerge from the pandemic.

🔖 CHAPTERS
00:00 Introduction
00:43 Why don't we talk about failure?
02:55 B2B sales is not a battle
05:01 Do you learn more lessons from failure than success?
06:37 The fear of breaking bad news
11:48 Embracing failure as motivation
14:04 Can you plan for failure?
18:05 Failure is not a dirty word, is it?
19:37 It's easy to say "I told you so"
23:54 How to plan, prepare and de-risk failure
28:32 Share the lessons you've learned from failure
30:09 Are you overthinking it?
33:26 Conclusion on embracing failure as motivation

⭐

Warwick Brown
Founder | Account Manager Tips

NOTE: The video and description may contain affiliate links. If you click on a link, I may receive a commission. Money earned helps to support my channel.
---------------

⏯ SUBSCRIBE

Account Manager Tips helps busy key account managers get results by turning plans into action. If you liked this video, subscribe at [ Ссылка ]

---------------

💡 THE KAM CLUB

A private learning community helping busy key account managers get results. Find out more at [ Ссылка ]

---------------

📚 RESOURCES

Find Phil Bourne on LinkedIn at [ Ссылка ]

---------------

👋 CONNECT WITH ME

📍 LINKEDIN: [ Ссылка ]
📍 FACEBOOK: [ Ссылка ]
📍 PINTEREST: [ Ссылка ]
📍 INSTAGRAM: [ Ссылка ]
📍 TWITTER: [ Ссылка ]

---------------

📞 CHAT WITH ME

Grab an obligation free call to chat about key account management and learn more about how I can help you at [ Ссылка ]

---------------

🔗 ABOUT ACCOUNT MANAGER TIPS
Helping organisations grow client revenue, reduce churn and get things done by giving their account management teams the tools and the mindset that gets results.

[ Ссылка ]

---------------

#amtips #keyaccountmanagement

свернуть