What should you say when you're making cold calls? Is there a magic script that gets everyone to say yes? We get asked these questions every week from our listeners. Join us at Freight 360 where we'll give you an approach that you can use on a consistent basis to close more customers.

0:00 Intro
0:58 Challenges
1:38 Objectives for cold calls
2:15 What's in it for them?
3:15 Tips that work
3:57 Role play of call
4:55 Your secret weapon
6:12 Energy, tone and rate of speech
7:01 Operational questions to ask
7:50 Other types of questions
8:18 "Closing" thoughts


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