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Have you ever been in a situation where you know that a potential customer is a great fit for your product. You know that you can deliver them an incredible return on their investment.
You know the you’re doing the right thing by selling this individual…
So excitedly you call them up on the phone and…
They reject you over and over again?
Here it’s clear that the buyer is trying to put up roadblocks to stop you getting the deal done.
Perhaps the buyer says “just email me some information”, they say “call me back next quarter” or even “I’m already working with your competitor”.
Well a low performing sales professional with take the bait here.
They would agree to send over some information over email. A poor performing salesperson would back down as soon as a competitor is mentioned.
But you know that if you take any of these requests seriously it could and months or even years to your sales cycle.
You know that the buyer is giving you what we call “sales objections”.
So how do you deal with these sales objections and keep the sale moving forward?
I’m going to give you the solution in this post.
Think dealing with sales objections is tough?
Well think again!
Every single objection falls into one of four buckets. It doesn’t matter what service you sell, who your customers are or what industry you’re selling into.
The four buckets of objections are –
Lack of budget
Lack of need
Lack of urgency
Lack of trust
So when you know how to do deal with each of these four buckets of objections, you can answer any sales objection with ease.
Pretty cool right?
Let’s look at each of the four buckets of objections in more detail in this video.
This Sales School content has been pulled from our premium #SalesSchool membership which you can find over at Salesman.org.
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This video is about: 4 Most Common Sales Objections (And How to Overcome Them)
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