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⏰TIMESTAMPS⏰
00:23 – Not doing your research
02:37 – Keyword stuffing
03:49 – Poorly written content
04:58 – Bad link building practices
07:11 – Ignoring databases for local businesses

Before you are ready to take on national and international markets, it is important to strengthen your company’s position in the local arena. This is true for all facets of having a business, but especially when it comes to your online presence.

Let’s review the most common mistakes to avoid when using SEO for your local markets.

Not doing keyword research
Picking the right keywords is the key to success. Using common keywords that are highly competitive means you will have to spend a lot of time, money, and effort to achieve high rankings from them.

Instead, try using medium- and low-frequency micro-niche keywords.
It’s important to monitor trends in your local area so you can always stay one step ahead. Digital marketers recommend thoroughly analyzing your competitors’ keywords to find out which searches bring them the most traffic.

Keyword stuffing
When content isn’t written for a human audience but is instead structured to outsmart an algorithm, the result is usually spammy and artificial, which doesn’t serve a site visitor’s needs and doesn’t deserve their attention.

It will actually hurt your SEO campaign and make your content look unnatural to human readers, causing them to turn away from your website. You do not have to spam your content with a lot of target keywords to make it relevant in a search engine’s eyes.

Poorly written content
It’s time to invest in creating meaningful and original texts that add value to the site and provide users with actionable information. Your content should be unique, high quality, deliver value, and showcase your company’s advantages.

Don’t awkwardly place keywords. They should be relevant to the page’s subject matter and organically woven into the content. Only add quality keywords to titles and headers, and include them in the body of your articles and product descriptions if it makes sense.

Bad link building practices
You lose page authority when you redirect pages incorrectly, especially if your action creates problems for Googlebot. Hence, when moving content, be sure to use 301 redirects rather than the temporary 302 redirects, which is considered to pass no link authority.
By verifying your redirects, you can be confident that Google will recognize and index your content even after you move it. Avoid decommissioning the content’s URL even if you think it has become outdated. This is especially important if that page is ranking and driving a lot of traffic to your site. Instead, redirect readers to another page with fresh content on your website.

Additionally, avoid placing too many unnatural, self-promotional links in a single post. Making comments that do not correspond to the subject matter is a detrimental practice.

By avoiding these SEO mistakes, you can ensure that your website stays in good standing with Google and other search engines. Now you know what not to do when it comes to SEO so you can start reaching more local customers.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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