Don’t leave attendees staring at a screen! Engage them with interactive gamification!
Gamification has been a growing trend in events for some time. But with the recent industry shift toward virtual and hybrid events, it has become even more popular.
Gamification takes the traditional elements of games, gaming, and competition and applies them to non-gaming, non-competitive applications and scenarios.
Event planners and organizers have been using these strategies to increase attendee engagement and participation at physical events but there is no reason why they cannot also be applied to virtual events.
Benefits of Gamification for Virtual Events
Adding some fun to your event never hurt anyone. A virtual conference could easily become dry and boring but with conference gamification, the attendee experience and perception of the event can change dramatically.
Aside from increasing engagement from your virtual audience, gamification can:
Increase sponsor engagement: gamification creates more naming opportunities for sponsors. Not only is there a chance to put their name and logo on the game or competition, but sponsors also have the opportunity to put together incredible branded prize packages.
Increase networking opportunities: A live event presents a number of opportunities for networking as people are meeting face to face in close proximity. For virtual events to have the same networking value, event organizers have to get creative. Gamification can encourage friendly competition leading event attendees to interact with one another in a more authentic and natural way than they might otherwise. It is a way to remind people that are not just viewing some corporate event on their screens all by themselves, they are actually attending an online event with other people who have similar interests and goals.
Increase brand recognition: Event gamification may be growing in popularity but it is still an underutilized feature. As of 2019, only 10% of event apps used gamification. So adding it to your virtual event can set you apart from everyone else. Creating a memorable experience is one of the best ways to create a recognizable, memorable event brand.
Increase data collection: Event gamification requires the audience to interact with the event app or platform. This means you can track attendee behavior and gain greater insights into which elements of your event are the most successful. Identifying these elements, and understanding how the attendees move through the virtual event space can help you improve any future online events that you may be planning.
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