ICEBERG Fall 1999 Menswear - Fashion Channel

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Iceberg is an Italian luxury fashion design house that was founded in 1974 by Silvano Gerani and Giuliana Marchini.

It is a part of the Gilmar Group. Iceberg launched a dual revolution: not simply sportswear, but knit sportswear.

Starting as knitwear specialists, Iceberg were an early proponent of the concept of fashionable sportswear, later expanding into leatherwear and jeans.

Iceberg became a byword for a dynamic fashion-forward vision with a fresh American Pop Art slant.

Product development has led Iceberg and Ice Iceberg to sign partnership agreements in other segments too: fragrances, eyewear, mineral water, foulards, shoes, as well as the Ice Iceberg Junior (childrenswear) line.

Over the span of nearly forty years Iceberg has created because of a keen brand extension strategy. Now the company is both proceeding with the acquisition and expansion plan and consolidating a strategy to enhance house brand identity.


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