Kanye West has released his first official campaign video in his long-shot bid to be elected US president next month, focusing on religion and families.
In yesterday's video, the rapper asked supporters to vote for him as a write-in candidate.
The video is the first major bid by West, formerly one of President Donald Trump's biggest celebrity supporters, to be taken as a serious contender for the White House.
West's done little campaigning under his self-styled Birthday Party as concern grows over his mental health.

So with the music mogul debuting his first official campaign video, what does this all mean with just a few weeks to go before the elections?
Associate editor of Daily Maverick and retired U.S diplomat Brooks Spector is going to help us better understand.

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