When researching franchise opportunities an important role for you to understand is that of a Regional Developer. They are sometimes also referred to as area developers or master franchisees. The role is somewhat of a hidden gem—the opportunity to work in this position is hard to come by. So what role do they play in the realm of franchising? Why is it so exclusive? Listen to this episode with special guest Mark Johnson as we delve into the world of regional developers.
Outline of This Episode
[0:35] Introduction to Mark Johnson
[6:57] Backstory on Area Development/Regional Developers
[10:30] What is a request for consideration
[12:15] Go into franchising to create value
[13:40] The Evolution of Regional Developers
[16:15] Is it skill-set or luck when acquiring the best quality RD’s?
[19:30] Advice for choosing between a franchisor or RD role
[22:30] Regional developer programs
[23:25] Buy out your RD’s at a fair price
[26:35] Recognize there are ebbs and flows in everything
Area Development—creating uniformity where there was none
Connect with Mark Johnson
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Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.
