VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996.

Florida's tourism industry was responsible for welcoming 122 million visitors in 2021, representing a 54 percent increase from 2020. In 2019, Florida visitors contributed $96.5 billion to Florida's economy and supported over 1.6 million Florida jobs. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, $3.27 in state tax revenue is generated.

Each year, the Florida Legislature appropriates public funding to be allocated for tourism marketing. VISIT FLORIDA is required to match those public funds dollar-for-dollar, which is done by actively recruiting the state's tourism industry to invest as Partners through cooperative advertising campaigns, promotional programs and many other marketing ventures. Through this public/private partnership, VISIT FLORIDA serves more than 13,000 tourism industry businesses, including major strategic alliance partnerships with Busch Gardens Tampa, Disney Destinations, Hilton, LEGOLAND Florida Resort, SeaWorld Parks & Resorts Orlando and Universal Orlando Resort.

VISIT FLORIDA facilitates tourism industry participation in the domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, and meeting and event planners, and is responsible for operating Florida's four Official Welcome Centers.

Downtown Orlando
Orange County Courthouse
Universal Studios Florida
Cinderella Castle at Walt Disney World
Gatorland
SeaWorld Orlando
Amway Center
Camping World Stadium
Church Street Station
School District of Osceola County, Florida
The Walt Disney Company
Walmart
Publix Supermarkets
AdventHealth Celebration
Gaylord Palms Resort & Convention Center
Osceola County Government
Osceola Regional Medical
Valencia College
Omni ChampionsGate Resort
Colonial Estate
First United Methodist Church
Grass Island
Kissimmee Historic District
Monument of States
Old Holy Redeemer Catholic Church
Osceola Arts (formally Osceola Center for the Arts)
Osceola County Courthouse
Osceola County Welcome Center and History Museum
Old Osceola Courthouse – Oldest continually operating courthouse in the state.
Makinson Island
Pine Island
Plaza del Sol
Old Town
Orange World – World's Largest Orange
The Loop
Margaritaville Resort Orlando
Mickey Mouse
The Jaws Ride
Vacation Guide
Sizzle Reel
TV Spot
800-242-5477
Epcot
Universal Globe Fountain
Shamu
Whale
Magic Kingdom
Disney’s Hollywood Studios - Disney MGM Studios
Amusement Parks
Splash Mountain

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